Marketing Grant

• Activities previously eligible for the Research Grant have been divided between and absorbed by the Business Improvement Grant and the Marketing Grant.
• Marketing – Major Stream funds were removed for the Film sector: Based on industry consultation with local producers and SMPIA, it was determined that these funds would provide more benefit to the industry if they were shifted to support film & TV development programming instead. As funding becomes available throughout our fiscal year we may reconsider offering an intake of this grant.
• Under Eligible Applicants in the Guidelines:
  • It was clarified that applicants may apply for a maximum of $5,000 per applicant per fiscal year (whichever is the lesser).
  • The following bullet was removed: Unsuccessful applicants are eligible to reapply at the next program deadline.
• Additional examples of Eligible Projects and Expenses have been added to the guidelines, specifically:
  • Market research and intelligence activities identifying commercial opportunities.
  • In-house fees related to marketing activity at industry standard rates. Applicants must include:
    • A breakdown of hours and expenses.
    • Rationale for how they selected their rate.
    • Why in-house marketing is a better choice for the project than hiring a third-party marketing professional.
  • Live Performing Arts applicants: It may be more cost-effective to host out-of-province Artistic Directors in Saskatchewan to view your showcased production rather than take your production out of province to showcase events. Live Performing Arts applicants may include travel expenses in their Marketing Grant application for these out-of-province Artistic Directors (of venues they will showcase their production to in Saskatchewan) with the intent of securing out-of-province bookings for that show. Please review Creative Saskatchewan’s Travel Policy for more details.
• The following was removed from Ineligible Projects and Expenses in the Guidelines:
  • In-house fees related to social media are not eligible for support as they are considered operational expenses.
• The following as added to Financial Participation in the Guidelines:
  • Applicants may receive no more than $25,000 per fiscal year. This includes any single purpose companies, parent companies, or other companies where they are owner or majority stakeholder.
• In addition to the acknowledgement requirements for all grant recipients listed in the General Guidelines, successful recipients of a Marketing Grant must include Creative Saskatchewan’s logo on the bottom of the homepage of any websites developed.
• Please note that the General Guidelines have been updated for 2025-26.

• Reward points may be used towards travel expenses such as flights and accommodations. If reward points are to count towards the applicant’s contribution to the project financial structure, the applicant must include the following at the time of application:
  • Proof of redemption with airfare or accommodation booking confirmation; and
  • Evidence of the original price (the lowest price) of the expense before reward points were redeemed (projects cannot be overfinanced.)
• Expenses for travel within the province are eligible for rural and northern Saskatchewan residents (with the exception of the Showcase or Sell Travel Grant, which does not support in-province events/showcases.)
  • Funding for in-province travel is intended to support rural and northern residents outside of the two major centres (Regina and Saskatoon).
  • Eligible applicants can apply to attend market events 300 km or more from their primary residence within Saskatchewan.
    • Exception: Applicants travelling from Prince Albert (and north of Prince Albert) to Saskatoon do not need to meet the 300 km threshold.

• 80% of your grant is paid when the application is approved. The remaining 20% of your grant is paid after the project is complete and your final report has been approved.
• Don’t forget to acknowledge the support you’ve received from Creative Saskatchewan by following our guide here.

For information on per diem, mileage, exchange rates, accommodations, and currency conversion requirements, please click here.